Lake Tahoe Yoga began as an idea. For years I would joke about various locations being "a great place for a studio." I never thought I would actually become a studio owner. It wasn't until I was approached by some locals who were curious about my skills beyond counseling that I considered starting my own business. I began with just a few classes, some private sessions, and free classes. Once I began actively teaching, I realized how much I had to learn about business, people and community.
Giving too Much Away
I am enthusiastic about instructing, guiding, and helping others to discover their paths. The teacher in me is always proud to see my students demonstrate their understanding, develop new skills and grow as individuals. While instructing others, I am always learning. It wasn't until it was too late that I realized the very people that I had been supporting, guiding, and instructing were planning on attempting to become my competition. Upon leaving Lake Tahoe Yoga Studio they took more than the knowledge I had shared; they took practitioners, ideas and more.
It is incredible to look back to 2008 and review how rapidly technology, advertising, marketing and business has changed. During this time there have been positive and negative shifts in every field. I have had to change everything about the way I market my business. What will never change is the roots of Lake Tahoe Yoga.
Many of the studios, gyms, etc. in town may be listed on Mindbody or some other app. They may have pretty photos with people posing on their instagram. Maybe they are offering classes at breweries, art studios, wineries, with goats and cats and dogs. They are viciously competing with one another. Lake Tahoe Yoga continues to remain focused on our roots: the practice, the knowledge and sharing it with others.
Putting our Money where it Matters
Lake Tahoe Yoga wouldn't exist if it wasn't for our community. It was the locals that encouraged me to begin instructing and who continue to support the studio. I didn't practice at any other studio in Tahoe. I didn't train with a studio here. I didn't learn how to run a business by working for another studio. Everything at Lake Tahoe Yoga grew through active learning, community engagement & support, and the dedication I have to the practice, studio, and practitioners.
Our social media photos are of Tahoe and people just like you and me doing their best to access more than a pose. They are trying to access Yoga. They are living in this world, working beside you. They are breathing, moving and observing themselves and the world around them hoping to bring forth positive change.
Every penny spent to advertise Lake Tahoe Yoga is purposeful and focused. From local memberships for TRYP, SLTWHS and Tahoe Chamber to social media the advertising is calculated to be the best way for us to reach the community and to give back.
Supporting Small, Local Yoga Studios & Businesses
Over the past 10 years I have learned much about Tahoe South, business, and people. I have grown as an instructor, business owner and individual. I have deepened my understanding of Yoga and what it means to truly practice. I know I am not perfect. I remind my students that not everyone lives life with an open mind and that most people are in service only to themselves. Taking this lesson to heart, I have chosen not to advertise on the popular apps so that I can donate a portion of Lake Tahoe Yoga's profits to local and international non-profits.
When traveling, I seek out the small, locally owned studios that are not listed on Mindbody and do not have fancy advertisements or websites. I have discovered wonderful studios, new instructors, friendships, connections and more. I have expanded this practice beyond Yoga studios and have begun seeking out small businesses, as well. It has opened many new doors.
Go Small, Support Locals
There is no guarantee that the studio you find listed on Mindbody is the best, nor is there a guarantee that the teacher instructing in the basement of her house is any good. You will never know if you don't try it out. How about giving that new teacher in the basement a try before heading to the studio paying to be noticed? Step into that funky little shop on the corner instead of going to the one with thousands of reviews. Ask a friend for a recommendation, ask a local where they go, step off of the beaten path and try something new. For it is only when we try that we know.
Do the Rewards Equal Your Efforts?
Everything you do has an equal return. Every thought you have, every word you speak and every action you take will result in a reaction. You have control only over that which you think, say or do. You cannot control anyone else or the results of what they do. Yoga teaches us to practice observing our thoughts, words and actions and becoming aware of the intention behind each. If the intention is to make yourself look good, hurt someone else or to improve your life alone, then Karma results. I like to imagine Karma as a small seed. One is not a big deal, but a bag, bushel or box of seeds can get very heavy. The more Karma seeds you create, the heavier they get.
Throughout your life you have stitched together various activities, people, and experiences that all have something in common. Reflect upon the work you have chosen to do, the places you have spent time, the topics that you have studied and the people to whom you have become close. Can you identify the common thread?
That to which we are drawn is most often our Dharma; our life's duty. Once you begin observing and reflecting you may be able to see the common thread throughout your life. You may even notice that it is something for which you feel passionate. In addition, it is something that effects more than just you. Typically, it is something that you are able to do that makes life better for others.
Can you identify your Dharma?
Before, throughout, or to close any Yoga class, your teacher will offer some guidance in discovering your Dharma. Knowing what to look for is the first step toward identifying your life's work. The Dharmic Topic of the day will give you something upon which to focus as you move through asana. A good instructor will weave this theme throughout the class. While you move, he or she will guide you in considering the theme. While practicing, you may make connections to how you are feeling physically, energetically, or emotionally.
Consider the Dharmic Focus of Divinity.
Your teacher may suggest that you consider the idea of recognizing divinity in all things, including other people, even those with whom you do not get along. While you move through asana, rather than getting lost in mindless chatter, perhaps you will begin to think about those who have wronged you; people with whom you are frustrated or angry. Perhaps you will begin to see that their divinity is blocked by their actions. Next, you may begin to reflect on how your behaviors may make it difficult for others to see the divinity within you. As you continue to practice, observe and reflect, you may begin to bettter understand yourself and, thus, see your Dharma.
Remaining on the Path of Dharma
Upon identifying your Dharma, the next step is to continue to do your life's work without over-doing it. Yoga is a practice of balance; we must always be seeking Sattva (harmony). Just because you finally know what to does not mean it is time to become forceful. Your eyes have been opened and you know what to look for. Opportunities to practice Dharma will present themselves as appropriate.
While you practice observing and reflecting, it helps to have some guidance. Gathering useful knowledge about Dharma can help. We recommend attending practices that include a Dharmic Focus. On your own, you can read books that provide such focus. One of our favorites is Meditations from the Mat by Rolf Gates.
You may also choose to book a Private Session during which we can focus on exploring the common thread within your life. Contact us to begin the process.